DT2.0
Dynamic Targeting 2.0
Next-generation intelligence engine that harnesses advanced machine learning to make customer engagement more personalized, specific and relevant.
Interface
Discover DT2.0: the next-gen intelligence engine redefining marketing at Pfizer.
See how Human + AI collaboration powers real-time, data-driven content decisions.
From assumptions to precision. Experience how DT2.0 brings speed, control, and continuous learning to brand strategy.
From assumptions to precision. Experience how DT2.0 brings speed, control, and continuous learning to brand strategy.
Introduction
Demo
Key Elements of DT2.0
To enhance the transparency and usability of previously ‘black box’ ML models, an intuitive interface was developed to enable direct interaction with data-driven recommendations, facilitating real-time decision-making
Dynamic targeting
(Right HCP) informs who are the valuable customers
Micro-segmentation
(Profiling HCPs) based on value and features
Dynamic content
(Right Content) to right HCP, personalized and data-driven communication
Dynamic Channel Deploy
(Right Content) in the (Right Channel) at the right time
Impact of the new Decision making interface
Provide real-time feedback on outcomes
Increase marketer ownership & reduce ‘black box’ experience
Expand beyond HCP and field
About Sigmoid
AI-driven healthcare transformation
Sigmoid helps companies improve operational efficiency through scalable AI innovation, modernise data to be AI-ready, and transform experiences using insights for smarter decisions
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